Tony Potts is an Emmy award-winning presenter, producer and media executive who recently launched the international media company, ‘The Content Artists’, with his long-time producing partner and Hollywood veteran Canaan Rubin.
“I launched The Content Artists because we saw a pretty big hole in the global content market that we can uniquely fill,” said Potts. “We have spent decades honing a hyper-efficient, innovative approach spanning more than 8,000 shows to capture the attention of millions every single day.”
Creating great, innovative content for 25-years has helped Tony Potts ride high on success on both national and international stages.
When we speak about the global media world, we have witnessed many talents who have gone beyond boundaries and offered their unique services to people, that has helped them make a unique name for themselves across the vast industry. Individuals who have gone ahead of others with their creativity, passion and pure grit have created milestones in the competitive media world.
When we came across Tony Potts in Los Angeles, we knew we had found one such high-performing and passionate professional and entrepreneur. Potts has sculpted his success as an international television presenter, host of Access Hollywood for 12 years, global studio development, film & TV expert, entrepreneur and an Emmy-award winner.
“I feel blessed to have been in the thick of Hollywood for more than 20-years, “ Potts commented, “working with such talented people as we covered the Oscars, Emmys, Golden Globes, Grammys and all the major sports events delivering rich content to millions.”
In a world that is constantly changing and transforming around us with many technological advancements across business industries, it is only evident how these developments have been instrumental in bringing about a wave of good change with the help of talented individuals.
Tony Potts is the man and the mind behind his exponential rise in the global media world who has always strived to provide something new and different to his audiences, either as a host and an international TV presenter or as an entrepreneur and a global media and tech executive.
As a leading on-camera talent, Potts has done more than 4000 shows in front of the camera and has even worked behind the camera as an content executive and in the boardroom creating strategies and plans in studio creation, global content, managing talent and brand building.
Potts says one key focus of his firm, ‘The Content Artists’, is “the vast Digital Out Of Home (DOOH) distribution opportunity. We found that 80% of all the screens we see are outside of the home. That is an incredible platform to reach viewers!”
“We’ve already secured a partnership to be exclusively inside Uber and Lyft vehicles in the United States and provide content to a large Nielsen-rated audience.”
Tony and his team work towards simplifying and accelerating content creation for delivering original content through multi-platform distribution of brands, talent and producers while creating incredible branded content opportunities for creatives, startups, brands, platforms and studios.
Potts also was critical in helping Zoomin.tv and Modern Times Group spin out Zoomin.Studios in Amsterdam with 19-new GenZ formats and content. Potts then went on to co-create and launch ‘First International Films’ In Budapest bringing the Hollywood film industry to Hungary.
With launch of ‘The Content Artists”, Tony Potts has truly managed to set the stage for a robust 2021 with its innovative content creation and strategies and the ability to reach new audiences, through exclusive platforms and partnerships.