Honey n Beaute was concepted in 2019 around founder Umaira Habib’s kitchen table. The goal was to develop quality makeup infused with natural properties which is accessible to everyone. The entire concept of Honey n Beaute is rooted in our founders’ passion for bringing the latest beauty trends and product innovations to market quickly at attractive prices.
Since day one, Honey n Beaute’s commitment to inclusivity spans everything it does – from building consumer feedback into product development, super fans and content creators in all brand communications, shunning unrealistic perfection and models in favour of real people, real beauty.
With a hefty consumer base of 25,000 real customers and bumper sale of 1.8 lakh bottles of gold serum, Honey n Beaute is way ahead of such notable work in near future. With the victory of Honey n Beaute, Umaira Habib was awarded with Best Young Entrepreneur of the year 2020. Umaira Habib’s Honey n Beaute is a clear picture of her goal to help people get benefits of real cosmetic products and create awareness regarding the fake products available in the market.
Umaira Habib says, “You see, the market was overwhelmed with so many products and prices and discounts that it was difficult for a common woman to navigate her daily make-up needs. And there are so many middle class, lower middle class women in India. And there is only so much that they can spend on cosmetics. So some form of clarity was needed. And along with that, conscious detailing to the ingredients. It is like, when so many people rely on you for such an intimate need, you have to be well researched and do everything for their benefit. And that is exactly what we do.”
Various products at Honey n Beaute, such as their hair oil, tan removal lotion etc: all these products go through a long journey of research, analysis, experimentation, clean and natural manufacturing. Only then they are in the hands of the consumers.