Celebrated coffeepreneur Brandon Ivan Pena is making his first foray into the publishing world with his upcoming coffee table book, Creative Fucker due to become available for sale in the coming weeks. Known for his humanistic approach to business and marketing, Brandon is now spreading his knowledge to the written page! Here’s what you can expect from the man behind 787 Coffee, Los Tacos NYC and BrandON media:
Creative Fucker, like all of Brandon’s work, is centered around the idea of building upon human connection and heightening it’s role in everyday life, be it in business or on a personal level. If you’ve followed Pena’s work in the past, it should come as no surprise that his first book is entirely community oriented! Driven by the prospect of making a positive change in any humans life, the book is a lighthearted, inspirational companion to a fresh cup of coffee. The title itself is a nod to a nickname Brandon earned as he started his career in business. With a focus on creativity and an unwillingness to waver, Creative Fucker is a nickname that came easily and stuck. Brandon’s work, be it in coffee or consulting, encourages his fellow humans to believe in themselves and bet on their dreams. Oftentimes, the biggest roadblock in the achievement of one’s dreams are often created mentally. Pena hopes that this book might be able to convince Creative Fucker served as a passion project to continue this mission.
The book contains a multitude of quotes, illustrations and collaborations with members of Brandon’s team, as well as other creators that he’s worked with in the past. A true love letter to his company and his team, Brandon hopes that Creative Fucker can serve as a source inspiration and motivation for any reader, especially if they’re reading it over a perfectly prepared cup of coffee. With a highly curated collection of quotes and art pieces by Brandon himself, Creative Fucker is the perfect representation of his goals as an entrepreneur and more crucially, as a human being.
Upon the inception of the book, Brandon instantly made it a point to reach out to all members of his team to gather quotes and artwork in an effort to give them a chance to put their own stamp onto the upcoming book. Like everything else in business, this book was created through collaboration with the team he relies on every day to keep his business running smoothly and most importantly, community oriented. As a result, the book is in and of itself, a love letter to the community Brandon is lucky enough to work for everyday.
His team, composed of many different people from various walks of life, was more than happy to contribute. The quotes, be it inspirational, heartfelt or humorous are a perfect representation of those who contributed. And in case you haven’t gathered by the title of the book, Brandon is not afraid to let his team speak freely! Varied in the best sort of way, Creative Fucker is equally abstract and accessible. It gives the reader a glimpse into the lives of all those who contributed, especially what inspires and drives them every day. From artists to comedians to aspiring business owners, each page of the book is bursting with personality and charm.
Additional contributions to Creative Fucker were made by devoted customers from his community or past collaborators that Brandon was eager to showcase in his first book. With each new coffee shop, Pena is driven to make 787 a staple of the neighborhood in which it serves. As a result, his relationship with his customers stands out from the rest. Numerous caffeinated humans lined up for their chance to be included in the work and Brandon was happy to oblige. It speaks volumes to the culture of the company itself while also giving Pena the opportunity to collaborate with the humans who enrich his life more than they could ever know. Aside from visiting a location in person, this book is the best way to experience the culture of any given 787 coffee shop!
Creative Fucker is a coffee table book, so of course, coffee is the star! Lucky enough to spend each work day surrounded by his passion, Creative Fucker is a love letter to caffeine and more importantly, the farm to cup business model that 787 is built upon. Dedicated to creating the perfect cup of coffee, Brandon relies heavily on his team of farmers at Hacienda Illuminada, the coffee farm in Maracao, Puerto Rico where 787 produces its exclusive products. Equally inspired by the humans who make 787 possible, Creative Fucker details the origins of the company, the farm itself and the benefits of the farm to cup experience 787 provides their customers every single day.
Due to hit shelves in the coming weeks, you won’t want to miss a chance to pick up Creative Fucker! A perfect book for any coffee shop or living room, this lighthearted, humanistic book is the perfect pick me up for any given day. More than anything, Peña’s goal as an entrepreneur is to impact and inspire as many humans as possible. This book gives him the chance to do so from the page. Be sure to follow Brandon on instagram @soybrandonivan and 787 coffee @787coffee & @787coffeepr.