Recently, business owners have been facing extreme challenges like never before. With shortage of staff and a growing uncertainty surrounding the delta variant many businesses , are still struggling to find the new normal. During the pandemic traditional ways of conducting business were changed forever. If they didn’t take swift action, they might not have survived in the uncertain economic climate.
So, how are business owners adjusting in order to stay open and make sure they both survive and thrive today? Here are some ways small business owners have been adapting to life after the pandemic.
Targeting the the employees that work from home and more importantly the shopper that prefers to shop from their couch. We are seeing a growing trend in meal plan delivery, grocery delivery, water delivery service and cleaning services. The business model is now based on “come to us” . Industry such as banking, dining and entertainment are such industries that were once a staple in the daily routine, are starting to fade. Banking electronically, work out with your in home devices such peleton and hydros and go to the movies for the newest flick via streaming services. The companies pivoted and are proactively driving branding and marketing to appeal to this demo. For those that can’t splurge on expensive in home setups service businesses such yoga studios to tech startups have quickly adapted to the ‘new normal’ and have had success with teleworking. Video conferencing services like Zoom and online collaboration tools like Slack have made the transition process relatively seamless, actually. Now, the marketing campaigns have adapted to those that are home. They are no longer looked at as a circumstance of the times but more as the new anchor customer businesses need.
Increase in Delivery Services Offered
With the shortages in the workforce labor, businesses that once had numerous drivers are sourcing delivery services from third party companies. The early adapters that realized the need to employ the larger delivery services are winning . They can increase their offerings of delivery range, eliminate hiring and training, and most importantly they access a client base that they once didn’t reach.
Online Shopping Options
A third way businesses have been weathering the storm is by offering their products and services online. While some businesses have already been doing this, others have not. Some of the savvier ones that weren’t quickly went ahead and jumped on this and started selling to consumers directly through their websites. With people shopping online at record highs, this has proven to be a major windfall for them.
Getting Help to Thrive in the New Normal
By taking these steps, as well as others, business owners everywhere have saved their companies from going belly-up during these challenging times. If you run a small business and have not readjusted your business model yet, then you should take action quickly. There’s no telling how long all of the restrictions are going to last.
Marketing expert Walid Samaha understands the dire need for businesses to pivot and adjust to the current circumstances in order to thrive. That’s why he offers solutions and marketing strategies that help businesses adjust to a changing consumer market. Walid has assisted numerous businesses with catalyzing their online growth for higher sales. He has also successful marketed the innovative ideas entrepreneurs have for driving growth. Everything that a business needs to thrive in the new normal is something Walid can help with.
If your business has been impacted by the COVID-19 pandemic restrictions in some way, then reach out to Walid Samaha and ensure your business is one of those that will survive and thrive in these uncertain and unprecedented times.