Being successful is the ultimate result of hard-working and what society can see. But your effort and the commitment to become successful is the most astonishing thing that everybody must appraise. Ravi Rajapaksha is one such successful entrepreneur specialising in digital marketing and social media. As the founder of Nextenco, he is a driven entrepreneur looking to help small businesses and influencers leverage social media to the fullest extent.
Hence, our guest speaker today is Ravi Rajapaksha and below is the extracted part of this speech about the approaches taken by himself to become successful in creating an effective press release to elevate your business. It is worth listening to.
“Creating an effective press release for your business is not much-complicated process. Hence, I hereby mention to you some important tips when you are writing a press release. First of all, you must keep your goals in mind so that you can share them easily with a wide audience. Then make a point of driving traffic and it will increase traffic, generate buzz, and provide additional content to your press release. Indeed, it is a great way to make sure the information about your company is shared very well.
Keep this in your mind, a successful press release will convert you into a specialist in your field. Hence, it is a good way to build trust and integrity. Moreover, it will offer you the opportunity to demand yourself as a valuable company and interest to participate in any discussion related to your industry.
Another important thing is you should not degrade the value of a press release and act carelessly. Because press release is your opportunity to articulate what is important to you, share your intentions behind a service, explain your product’s unique value, and respond to claims that others may have made about your company. Moreover, press releases highlight your company and help to contribute to your overall brand reputation. Therefore, a press release is like a mirror that shows every aspect of your company.
The next most important thing is maintaining relationships. Sometimes how talented you are is not always the key to success. But you should have a strong relationship to publicize your business. What I am saying is press releases help you to build up stronger ties with journalists who are looking for a great story to share with their readers. If journalists found it interesting, they will publish your material. They will also enable you to capture the attention of several media outlets and create win-win situations with influencers in your industry who need to cover interesting stories to stay relevant in their niche. Therefore, my advice is, do not underestimate the impact of the press release on the success of your business.
My last priority is SEO rules. SEO is something more than having keywords in your content and it has everything from your website’s image descriptions to its contents. If you want to boost your company’s search engine results pages, with URL ranks you need to add more SEOs to your content.
But how could you create more SEOs? This could be done easily. If you distribute a complete press release, that can be picked up by a media outlet and then your company gains a link, mentioning visibility, brand recognition, and even referral traffic. In this way, by hosting a press release on your website and spreading it on your social media pages, you can create more SEO and backlinks.
As Founder of Nextenco, my opinion is that any company can publish a press release and promote it to a wide audience while reaping many benefits to help your company. I practice this, when we are launching a new website, announcing a promotion, new product, or an award our company has received, we get that out to the world. Our public relations team can identify and create the best story. So, people are excited to hear about our brand. Therefore, I invite you all to practice this simple step and become successful in releasing an effective press release.
Finally, I wish you all good luck to achieve your dreams and become renowned entrepreneurs one day”.