The 20th gen technology exerts more climatic shifts on the world than ever before. It is only an eventuality, then, that businesses need to graft themselves in the perpetually altering expanses. Moreover, adaptability is not only a buoyant force but is also a thriving essential.
Entrepreneurship and investing in the correct manner are two ostensibly tricky stretches. The two are critical to not only the success of any business but its entire existence. Emirati entrepreneur ‘Omar Al Ashi’ isan expert in both, he is relentlessly working as a guiding light for his start-up called ‘Urent’, an online marketplace for vehicle rentals.
Along with vehicle-sharing, part of Omar Al Ashi’s goal is also to help other struggling traditional rental companies to completely digitalize their businesses via Urent Mobile App. The goal is to prioritize businesses to help them shift their traditional model to digital model via Urent.
The Emirati space of entrepreneurship is the extreme of dynamism. Changes occur with every elapsing minute and presenting fortunes. And so, in a setup that projects such dramatic shifts, the ability to change is venerated.
For Omar, entrepreneurship is the willingness to take on immense risks to bring measurable change to something about which one cares. “Entrepreneurship is just like acting on the belief that you know something the market is yet to discover, and willing to make efforts until your value proposition is undeniably clear”, explains Omar.
As Omar argues, firstly, the pandemic had bestowed the entrepreneurs the playground to explore new business models. Many people lost their jobs, their safety cushions – finally receiving the kick out of the comfort zone that has brought their startups to life. “Comfort kills, and the pandemic kills comfort”, Omar puts forward.
Omar sacrificed his personal backing into the company during the pandemic to keep it sustained.
The pandemic is also striking off traditional sectors at unprecedented rates. Along with a raging pandemic in the backdrop, anything demanding physical presence is growing more and more obsolete faster. Omar elaborates how something else substitutes them by swiftly occupying the vacuum
Omar’s eye for detail and unflinching analysis are products of a decade of experience in the business world. Moreover, they emerge as a true testament of his entrepreneurial mindset.
